LocknLock Launches New Campaign for "Metro Cafe Ceramic Tumbler"

— “True taste, Nothing else.” captures the authentic flavor and aroma of coffee with premium ceramic coating

Global lifestyle brand LocknLock Co., Ltd. has unveiled its new campaign, “True taste, Nothing else.”, which sensuously captures the unique value of the Metro Café Ceramic Tumbler.

The campaign spotlights the pure enjoyment of a single sip of coffee amidst the hustle and bustle of the city — a quiet moment of relaxation in a busy urban day.

A LocknLock representative explained,

“Even on a nonstop weekday or a leisurely weekend afternoon, the Metro Café Ceramic Tumbler stays with you — preserving the original flavor and aroma of coffee just as freshly as when first brewed, whether in the city or in nature. The campaign intuitively showcases the lifestyle value of the product and expresses the richness of everyday life in a refined, sensory way.”

The Metro Café Ceramic Tumbler features a ceramic-coated interior, preserving the coffee’s authentic taste without metallic interference. It comes in a variety of coffee- and beverage-inspired colors and sizes ranging from 400ml to 1.2L, with options for top or side handles, allowing users to select a tumbler that best suits their lifestyle and drinking habits.

Its double-wall vacuum insulation provides up to 72 hours of cold retention and 12 hours of heat retention (1.2L size), while its ergonomic body design ensures a comfortable grip. The drinking lid is made of BPA-free Tritan material, ensuring safety and complete leak-proof portability for everyday use.

The LocknLock spokesperson added,

“Starting with the ‘True taste, Nothing else.’ campaign, we plan to actively expand communication with consumers across digital ads, social media, and other platforms. Through experiential content and promotional activities, we aim to highlight the distinctive value of the Metro Café Ceramic Tumbler and further strengthen our position in the premium tumbler market.”

The “True taste, Nothing else.” campaign can be viewed on LocknLock’s official social media channels.