LocknLock Named One of the “Top 50 Most Trusted Brands by Vietnamese Consumers 2025”
LocknLock Named One of the “Top 50 Most Trusted Brands by Vietnamese Consumers 2025”
Ranked Top 10 among the Top 50 brands for 14 consecutive years
Recognized for outstanding product competitiveness and community engagement
Global lifestyle products company LocknLock Co., Ltd. (CEO: Lee Young-Sang) has been named one of the “Top 50 Most Trusted Brands by Vietnamese Consumers 2025,” marking its 14th consecutive year on the list.
The “Top 50 Most Trusted Brands by Vietnamese Consumers 2025” is organized by Vietnam’s leading business daily, Vietnam Economic Times, and was held this year under the theme “Green Values, Clean Trust.” LocknLock earned high praise for its product competitiveness and sustainability efforts, securing a place in the Top 10 among the 50 brands for the 14th year in a row.
Since entering the Vietnamese market in 2008, LocknLock has established itself as a premium brand among local consumers through localization strategies and active community engagement. Products tailored to Vietnamese lifestyles—such as the Bucket Tumbler, designed to be securely carried on scooters, the Energetic Tumbler, and the Bianco kitchen appliance series—have gained strong popularity. The company currently operates more than 40 stores, primarily in Hanoi and Ho Chi Minh City.
This year, the Maestro Vacuum Container and the Metro Café Ceramic Tumbler drew particular attention. The Maestro Vacuum Container uses a dedicated device attached to the lid valve to create a vacuum inside the container, minimizing oxidation and bacterial growth and keeping ingredients fresh for up to 50 days. It offers three adjustable vacuum levels based on food type, along with a double-sealing structure and a drainage tray to reduce air and moisture ingress.
The Metro Café Ceramic Tumbler features a ceramic-coated interior that preserves the original taste and aroma of coffee. Available in a range of coffee- and beverage-inspired colors—such as vanilla latte and café mocha—it has gained popularity in Korea and Vietnam alike. The tumbler is offered in capacities from 400 ml to 1.2 L, with multiple color options and top or side handle choices to suit individual preferences and drinking habits.
LocknLock is also deeply committed to social contribution activities in Vietnam. Through its global CSR initiative, “Containers of Hope with LocknLock,” the company actively supports disaster-affected communities—such as those impacted by typhoons and floods—as well as vulnerable groups including single-parent families. LocknLock further engages with local communities through initiatives such as Children’s Day events and eco-education programs for elementary school students, striving for shared growth with the community.
Nam Sung-Woo, CEO of LocknLock Vietnam, stated,
“We are delighted to be ranked among the Top 10 most trusted brands by Vietnamese consumers for 14 consecutive years. We sincerely thank Vietnamese consumers for their continued support and will continue to respond with better products that reflect local needs.”
Meanwhile, LocknLock continues to expand its product portfolio—from food storage containers to beverageware, cookware, and small home appliances—and operates eight subsidiaries worldwide, including in the United States, Germany, and Vietnam. Exporting to 120 countries, LocknLock has established itself as a leading global lifestyle brand. The company has ranked No.1 in the Korea Brand Power Index (K-BPI) for food storage containers for 22 consecutive years, has been repeatedly recognized among Vietnam’s Top 50 Most Trusted Brands, and has achieved a grand slam of the world’s three major design awards, earning global acclaim for its quality and distinctive design.