“Don’t Just Choose Anything, Choose LocknLock” — LocknLock Unveils New Fresh & Frozen Storage Campaign Film

“Don’t Just Choose Anything, Choose LocknLock”
LocknLock Launches New Fresh & Frozen Storage Campaign Film

-Introducing differentiated refrigerator and freezer storage solutions with Fresh Smart Keep and Freezer Fit

Global household goods company LocknLock Co., Ltd. has unveiled its new campaign film, “Don’t need more, Need better”, across YouTube and other social media platforms.

This campaign was designed to show how everyday storage problems in refrigerators can be solved with better, purpose-driven products. It highlights LocknLock’s Fresh Smart Keep and Freezer Fit, offering effective solutions for both refrigerated and frozen food storage.

The Fresh Smart Keep video was created under the theme “Freshness must be kept until the very end.” It delivers the message that freshness can be preserved from the moment groceries are purchased until they are consumed, thanks to Smart Keep’s technology. The product features triple freshness care—ethylene gas absorption, bacteria suppression, and air circulation—that helps keep fruits and vegetables fresh for up to 31 days. It comes in various sizes to suit different ingredient types, along with antibacterial storage bags that make it easy to keep long vegetables like green onions. Made of flexible material, these bags also maximize the use of leftover fridge space.

The Freezer Fit video emphasizes the message “True freezing means clean sealing.” It introduces a way to keep frozen ingredients neatly stored and easy to handle. Freezer Fit is designed with -7℃ optimized airtight technology and a seal-type structure to block odors and keep the freezer hygienic. Its freezer-specific elastomer material allows even rock-solid frozen food to be easily separated, while the transparent body makes contents easy to identify at a glance.

A LocknLock spokesperson commented:

“This campaign has drawn anticipation even before launch, as it offers practical solutions for storing and organizing ingredients more effectively depending on whether they are refrigerated or frozen. Following the release of the ‘Don’t need more, Need better’ campaign film, we will be rolling out promotions across multiple channels, including LocknLock Mall, and we look forward to our customers’ continued interest.”