LocknLock Strengthens Strategic Partnership with Thailand’s Largest Retail Group, CP Axtra
LocknLock Strengthens Strategic Partnership with Thailand’s Largest Retail Group, CP Axtra
Successful completion of the LocknLock–CP Axtra 2026 Partnership Meeting
Joint environmental campaign in Thailand highlights a meaningful collaboration
Global lifestyle products company LocknLock Co., Ltd. (CEO: Lee Young-Sang) announced that it successfully concluded its 2026 partnership meeting with CP Axtra, Thailand’s largest retail group, on the 5th.
CP Axtra is a key retail affiliate of Thailand’s CP Group, operating the warehouse-style discount store Makro and the supermarket chain Lotus’s, with business operations extending across Asia, including Malaysia and Vietnam. Since signing an MOU with CP Axtra in April, LocknLock has accelerated its market expansion in Thailand and broader Asia through initiatives such as CP Axtra-exclusive products, onboarding of new items, and the expansion of offline retail channels.
On the 5th, CP Axtra executives visited LocknLock’s headquarters in Taepyeong-ro, Seoul, to review the outcomes of the 2025 MOU and discuss cooperation plans for 2026. The meeting was attended by Lee Young-Sang, CEO of LocknLock, Chun Hae-Woo, Vice President, and Tanit Chearavanont, CEO of CP Axtra, among other key executives. The agenda included a welcome address by CEO Lee, a review of 2025 MOU achievements, presentations on 2026 new product launches, and a roadmap for CP-exclusive products.
As a gesture of appreciation for their partnership, LocknLock presented a Certificate of Appreciation to Tanit Chearavanont, CEO of CP Axtra, recognizing the company as its Best Business Partner. Participants also toured key product lines from LocknLock and Jennifer Room.
Earlier on the 3rd, LocknLock and CP Axtra jointly conducted an environmental campaign in Thailand titled “Waste-Free School Water Bottle Donation – Reducing Plastic Bottle Activity.” Moon Jung-Woong, Head of LocknLock Thailand, and Siriporn Dechsingha, Head of Communications and Sustainability at CP Axtra, visited Wat Ban Phrao Nai School in Pathum Thani Province to donate LocknLock tumblers, helping raise environmental awareness and reduce plastic bottle usage.
Kim Young-Il, Head of Overseas Business at LocknLock, stated,
“Since the MOU, LocknLock and CP Axtra have closely collaborated across various areas—from expanding retail channels to social contribution activities—further strengthening our partnership. Building on the 2026 partnership meeting, we will accelerate our expansion across Asian markets next year and solidify our position as a leading global lifestyle brand.”
Meanwhile, since entering the Thai market in 2008, LocknLock has continued to introduce products that combine quality, design, and functionality, earning recognition as a premium brand in Thailand. The company currently operates over 500 retail locations, with its beverageware lineup—such as the Energetic Tumbler, Metro Drive, and Metro King—gaining strong popularity, particularly suited to Thailand’s hot and humid climate.